It’s only the 2nd day of the New Year, but if you’re a business owner and have a focus on marketing on Pinterest, then this post is for YOU! Pinners are planners and let me tell you…they are planning months in advance for all kinds of things. Let’s kick it off with what is being pinned in January. Some categories will creep into February and March, but next month, we’ll see a whole new set of categories added.
It’s a new year…so people are still scoping out “New Year” stuff. Whether it’s resolutions or how to kick off the new year, they’re looking for it. They’ve been focused on New Year trends since October though, so next year start pinning those weight loss, goal oriented pins early on! Popular search terms are “outfit ideas,” “food,” “resolutions,” and “party ideas.”
Are you a movie lover? There are a lot of people who are and they are all checking out “Awards Season” pins. From award themed parties to checking out fashion in the nominated movies and more. Check out “celebrity style,” “dresses,” “theme party,” and “party food.”
We have entered playoff season in football and people are planning their Super Bowl parties. Get those recipes, tablescapes, decoration ideas on your boards! Need some search terms? Look no further than “Super Bowl,” “party food,” “appetizers,” and “party ideas.”
We just finished buying holiday gifts but Valentine’s day is around the corner. Pin ideas for gifts, date ideas, romantic dinners and grab some attention. Don’t forget the tiny humans though…parents, teachers, and relatives love to go all out for those big hearted little people too! Popular searches include “ideas for kids,” “DIY,” “gifts for him,” and “decor.”
We are in the midst of basketball season and there is a whole lot of College basketball fans out there looking at colleges, colors, locations and party ideas! Check out “March Madness,” “food,” “bulletin board,” and “party” and be sure to include them in your descriptions!
Along with March Madness, we have St. Patrick’s Day heading our way. Everyone loves a bit of luck from the leprechaun, so help everyone out with some green-inspired pins! Search terms include “crafts for kids,” “outfit,” “desserts,” and “decor.”
Last but not least, a lot of people enjoyed a winter holiday and are now looking forward to Spring Break! From staycations to road trips to tropical getaways, help your followers ind what they’re looking for! Pins with the terms “destinations,” “pictures,” “beach outfits,” and “packing list” are all good ones to include.
Don’t forget that Pinterest is a search engine like Google but with pictures. Create great descriptions and utilize hashtags! If you’d like to learn more about how Pinterest can grow your business, drop me an email!